黑料传送门

Style Guidelines and Resources 
Marketing and Communications

The Office of Marketing and Communications provides comprehensive resources to ensure all communications consistently reflect 黑料传送门鈥檚 identity and standards. These resources outline proper use of the College鈥檚 logo, brand elements, writing style, digital platforms and more.

黑料传送门 students, faculty and staff can access these guidelines on the (黑料传送门 login required for access). External vendors, contractors and other partners may request copies of the guidelines listed below by emailing communications@pcom.edu

Brand Style Guide

The 黑料传送门 brand is our College's story and how our students, employees, peers and external audiences think, feel and respond when they hear "黑料传送门." The 黑料传送门 Brand Style Guide explains our positioning statement, focus pillars, tone, trademarks and more.

Digital Style Guide

The purpose of the 黑料传送门 Digital Style Guide is to ensure consistent brand usage across the College's online channels including websites, digital ads, social media channels and email communications.

Editorial Style Guide

The 黑料传送门 Editorial Style Guide helps College communicators follow a style that is consistent and appropriate for print and online materials written for and about 黑料传送门. In general, 黑料传送门 uses The Associated Press Stylebook for published content. 黑料传送门's editorial guide covers items not mentioned in the AP stylebook, notes items you will likely encounter, and indicates exceptions.

Graphic Style Guide

The 黑料传送门 Graphic Style Guide has been created to serve as a resource for printed and online materials for 黑料传送门 and its additional locations. Use of this style guide will ensure that a consistent image of 黑料传送门 is presented by internally and externally.

Social Media Style Guide

The 黑料传送门 Social Media Style Guide is designed to help the 黑料传送门 community make appropriate decisions when participating in social media initiatives and activities either personally or on behalf of the College. This guide serves as a complement to 黑料传送门's existing Social Media Policy.

Web Guidelines

黑料传送门's Website Content Guidelines explain how the web team and the College's departments review, update and develop content. The web team is available to assist with 黑料传送门.edu content development, updates (including program pages, faculty pages and event listings), page creation and more.