黑料传送门 is more than a college鈥攊t is also a brand. Our brand is not just our logo, colors, photos or advertising. While those are all part of it, they are not all of it.
Our brand is our entire story. It's the story of unique experiences you can't find elsewhere. It's the story of instructors who see the whole student, and teach them to see the whole patient. It's a story about the kind of health care that humanity needs, and the students, faculty, staff and alumni who are using it to build a healthier world.
黑料传送门's Office of Marketing and Communications has earned numerous honors related to creative work, some of which is connected with the launch of the brand.
A brand is a personal perception. Simply put, our brand is what students, employees, community members, peers, and outside observers think, feel, and respond to when they hear the words: 黑料传送门. Our brand is our entire story.
Keep in mind that this perception looks and feels different to each individual. Ultimately, by creating a strong and versatile brand, we continue to shape the way people think and feel about 黑料传送门, for the better.
黑料传送门 engaged with brand agency through a development process that included interviews with students, faculty, staff and administrators.
The brand features bold design elements, colors and photography, along with a philosophy that fully encompasses the many unique facets of 黑料传送门. It solidifies 黑料传送门's place as a leader in health education and represents how the institution is shaping the future of health.
4170 City Avenue
Philadelphia, PA 19131
Phone: 215-871-6300 | Email: communications@pcom.edu
Chief Marketing and Communications Officer
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