Bird by Bird
January 31, 2017by David McKay Wilson
Since his retirement 15 years ago, Bernard F. Master, DO 鈥66, is still making rounds鈥攂ut
not at the health network he built into a powerhouse in Columbus, Ohio.
Instead, Dr. Master, known as a 鈥渨orld birder鈥 for his list of 7,825 species that
he has seen, regularly makes his rounds with Niger thistle seed and hulled sunflower
seeds to fill the birdfeeders at his five-acre homestead in Columbus鈥 northern suburbs.
He also makes the rounds of far-flung habitats around the world, where he spots rare
species to add to his growing list.
In early November, he鈥檚 studying up for a sojourn to Brazil, where 70 species he has
yet to see are known to frequent his destination. He鈥檚 studying their plumage, their
distinctive songs, and what they look like in flight. He鈥檚 developing a picture in
his mind of each of the birds so that when he鈥檚 out in the wilderness, peering through
his Zeiss Victory 10x42 binoculars, he鈥檒l be able to call it out. If it鈥檚 especially
rare, he鈥檒l snap a photograph, and later add it to his list.
After you鈥檝e been peering up for hours, the bird you鈥檝e looked for all day can flash
before you in an instant. A birder has an average of three seconds to identify a bird
in flight. Preparation is the key.
鈥淲hen you finally see it, there鈥檚 exultation for a job well done,鈥 he says.
Topping his Brazilian wish list is a bird called Stresemann鈥檚 Bristlefront, one of
the world鈥檚 rarest birds, which is near extinction with only two left in the world.
The long-tailed songbird鈥檚 last remaining habitat is in the Atlantic Forest, a terrestrial
biome on Brazil鈥檚 northeast coast. Permissions were secured for Dr. Master鈥檚 expedition
to enter into private lands in search of the species.
After a long, arduous hike up through a Brazilian forest, Dr. Master heard the bird,
and spotted the male lurking in the darkest part of the forest. A female was calling
nearby.
鈥淪uccess!鈥 he exclaimed in an email message from Brazil. 鈥淭here鈥檚 only one pair left
in the world, so therefore it鈥檚 the rarest bird in the world. Only about 150 people
have seen it since its rediscovery in 2002, after a 100-year absence.鈥
The Life List
Dr. Master鈥檚 expedition to Brazil marks his latest excursion in his quest to build
what鈥檚 called his 鈥渓ife list鈥濃攖he cumulative record of species seen in the wilds over
a lifetime. Since his retirement from medicine in 2001, and the sale of his remaining
MEDCenter facilities in 2005, Dr. Master has dedicated his life to birding, wildlife
conservation and sponsorships of local events, such as the Bernard Master Tennis Classic,
now in its 38th year.
Birding dates back to his childhood in the Overbrook section of West Philadelphia.
When Dr. Master was four years old, his father, Gilbert Master, DPM, an avid birder,
had him start his list. On February 28, 1946, he recorded 10 birds, including a Downy
Woodpecker, Tufted Titmouse, and Song Sparrow. The Master family would also travel
each year to the birder鈥檚 paradise of Cape May, New Jersey, where migratory birds
stop for respite on their long-distance travels in fall and spring.
By 2016, Dr. Master laid claim to being the first American to have seen species from
all 237 families of the world鈥檚 birds. His list includes birds from six continents,
107 countries, and his Ohio homestead, which is bisected by Tucker Creek, and is inviting
to a broad spectrum of birds.
Every morning, Dr. Master walks his land to see what birds have come to visit. Only
437 bird species have ever been seen in Ohio. He has spotted 184 of them on his land.
鈥淢y patch has woods, streams and gardens,鈥 he says. 鈥淚 keep my feeders filled year
round, and I leave my hummingbird feeder out until December. There鈥檚 always a chance
I might get a rare hummingbird from the West.鈥
The details of Dr. Master鈥檚 birding life can be found in his 2015 memoir, No Finish Line: Discovering the World鈥檚 Secrets One Bird at a Time (Little White Dog Press). Readers discover that birding at the highest levels can
be a heady life. There鈥檚 the sighting of the Raggiana Bird of Paradise in Papua New
Guinea, his search for the Ivory-billed Woodpecker in an Arkansas mangrove forest,
and the sightings of the radiant Souimanga Sunbird on a tiny atoll in the Indian Ocean.
Dr. Master birded one year with Queen Noor of Jordan (Noor Al-Hussein) in his search
for Sinai Rose Finch and was honored at a grand ceremony in the Netherlands for his
support of wildlife conservation.
But he was also part of a group detained in an extortion ploy in Brazil. On another
trip to South Asia, his group鈥檚 transport was attacked by a gang in Papua New Guinea.
鈥淚 was anxious for the safety of my wife,鈥 he recalls. 鈥淚 was angry.鈥

Vireo masteri, meaning 鈥渙f Master.鈥 This bird, native to Colombia, is named for Dr.
Master. [Photo courtesy of Paul Salaman]
A Spiritual Connection to the Natural World
It鈥檚 the birds鈥攁nd that connection to the natural world instilled by his father鈥攖hat
remain at the center of Dr. Master鈥檚 life.
鈥淏irding provides a connection to family and to my father,鈥 he says. 鈥淭here鈥檚 such
an adrenalin rush when you see the bird; it鈥檚 a delight that stays with me forever.
The memory lingers, and I can recall these sightings in years to come.鈥
Over the years, Dr. Master has taken many birders on walks to teach them the rudiments
of identifying birds and learning their songs. Among them is fellow Philadelphia College
of Osteopathic Medicine alumnus Robert Weisberg, DO 鈥66, a senior partner at the Mainline
Medical Group, Narberth, Pennsylvania. Dr. Weisberg still has the copy of a field
guide to birds of North America that Dr. Master gave him many years ago.
鈥淚 have that book to this day,鈥 says Dr. Weisberg. 鈥淚鈥檝e traveled all over the world,
and when I see some weird bird, like I did in the jungles of Peru four years ago,
I鈥檒l take a picture of it, send it to Bernie, and ask him, 鈥榃hat do you think?鈥欌娾
Throughout Dr. Master鈥檚 medical career, birding provided a welcome respite from the
pressures of running healthcare networks that began serving Columbus鈥 inner-city neighborhoods,
and then spread out into the metropolitan region. 鈥淚t was my release, my balm,鈥 he
says. 鈥淚鈥檇 go out to look at birds. It cleared my mind. And in would come fresh ideas.
I used birding to help my business.鈥
A Medical Business Takes Flight
Dr. Master鈥檚 business began in the late 1960s. Fresh out of 黑料传送门, Dr. Master worked
in family medicine in a small Columbus practice. Then he was drafted and sent to Vietnam
with a wave of 120 DOs. He served on the front lines with an infantry unit that saw
bloody action near Khe Sanh. He spotted birds there too鈥24 of which were added to
his life list, including a Jack Snipe and Yellow-bellied Wren Warbler.
Back home, his practice in Columbus鈥 Linden neighborhood prospered. He expanded his
healthcare company, which served the community during the heyday of health maintenance
organizations, with his health centers providing comprehensive services under one
roof. Dr. Master took the company public, with its stock sold on the NASDAQ stock
exchange. Then he sold his interest in the company in 2000, giving himself time to
devote to birding, and philanthropy.
鈥淏ernie built a monster business,鈥 says Norman Ruttenberg, DO 鈥66, of Newtown Square,
Pennsylvania, who retired from his radiology practice in 2016, and served in Vietnam
with Dr. Master. 鈥淗e has great instincts for issues, situations and his patients.
And those qualities have helped him tremendously in life.鈥
Dr. Master鈥檚 medical practice was devoted to serving low-income patients whose health
insurance came through the federal Medicaid and Medicare programs. His business instincts
dovetailed with a commitment to provide health care to the city鈥檚 predominantly minority
neighborhoods.
鈥淢y practice grew rapidly because other doctors wouldn鈥檛 see this group of patients,鈥
he says.
That spirit has inspired Dr. Master鈥檚 philanthropy as well. In 1995, he endowed a
scholarship fund at 黑料传送门 for minority medical students, called the Bernard Master
DO Scholarship. He also endowed scholarship funds at Heritage College of Osteopathic
Medicine at Ohio University, Ohio State University and Temple University.
鈥淢y 黑料传送门 scholarship goes to minority students, underscoring my personal philosophy
that raising everybody up in America is a patriotic act,鈥 he says. 鈥淲e can鈥檛 advance
as a nation unless everybody is moving together.鈥
A Bird Named for Bernie
His international philanthropy led to one of the high points of Dr. Master鈥檚 birding
career.
In the early 1990s, an ornithologist discovered a new bird species high up in the
forest canopy of a Colombian forest. At the time, the bird鈥檚 habitat was under threat,
so the scientist who discovered the new species auctioned off the naming rights to
raise money to preserve the land.
Dr. Master stepped up, contributing the auction price of $125,000 to create the preserve.
The scientific name of the bird, known as the Choco Vireo, is Vireo masteri, with
his family surname Latinized to the possessive, to mean 鈥渙f Master.鈥 He saw the bird
on his fourth trip to Colombia on New Year鈥檚 Day 2010, after three previous attempts
to enter the nesting grounds were aborted because of rebel activity in the region.
鈥淚 saw a tiny figure moving through the leaves, then I saw it clearly, a small olive
sprite with two wing bars and a white eye line,鈥 he wrote. 鈥淎fter 15 years, I was
watching three Choco Vireos singing and playing up in the canopy mist. I watched them
for two hours. I could not pull myself away.鈥
Practical Birding Tips From No Finish Line: Discovering the World鈥檚 Secrets One Bird at a Time:
- After puberty it鈥檚 very difficult鈥攂ut not impossible鈥攖o learn bird songs.
- You have an average of three seconds to identify a bird.
- Look at every bird you see through your binoculars, especially birds in flight. Practice
makes perfect.
- In a group, don鈥檛 contradict a person who makes a bird sighting that seems unlikely.
He or she may hate you forever.
- Wear a harness strap on your binoculars to distribute the weight across your shoulders
and reduce the weight on your cervical spine.